Empowering florists to champion sustainable design.
We partnered with Oasis Floral Products and Queen Bee, floristry marketing specialists, to create a comprehensive campaign identity and digital toolkit for the launch of their Renewal Floral Foam. Centered around the campaign proposition “Make a Lasting Impact,” our creative strategy shifted the sustainability narrative from a compromise to a premium upgrade, balancing environmental responsibility with the product’s unique visual benefits.
We developed a neutral, sophisticated aesthetic that could be seamlessly integrated into independent florists’ existing branding, equipping them with the commercial confidence to spark customer conversations. The campaign was rolled out across a range of both digital and instore assets.
