Brand Identity for the authentic Asian noodle house
The Mekong Cat is a restaurant inspired by the authentic flavours and traditions of Southeast Asia, with its menu drawing from the countries along the Mekong River.
We created a distinctive identity that brings the story to life through a playful combination of food and place. At its heart is a cat sitting in a noodle bowl on the Mekong River, with noodle-shaped lines illustrating the water and chopsticks forming the cat’s whiskers.
The result is a characterful brand that captures The Mekong Cat’s personality while staying true to the authentic food, culture and family traditions at the heart of the restaurant.
