Creating a distinctive identity for Grindsmith
Grindsmith, a premium Manchester coffee roaster and artisan coffee shop, came to us to create a visual identity that reflected its passion for quality, craft and community.
We developed the core logo and brand identity, combining a modern aesthetic with a distinctive, craft-led feel that helped Grindsmith stand out within Manchester’s competitive coffee scene.
We then rolled the new identity out across a range of touchpoints, including coffee packaging, merchandise and in-store POS, creating a consistent brand experience both in-store and across digital channels.